Moving students from skepticism to engagement with micro-credentials requires strategic buy-in. We will share how we built enthusiasm for the Pathways to Innovation and Leadership Program's micro-credential initiative among students, faculty, and staff at Iowa State University. Our approaches include demonstrating value through data, the Pathway Planner tool, targeted messaging, a train-the-trainer model, and game design elements. Learn from our successes, challenges, and data-driven improvements in creating a program that students genuinely embrace.
